About Me

Don't Rely on Only Friends to Keep Your Salon Afloat

When I decided to open my own salon and spa, I had so many friends excited to try my services that I didn't think I needed to invest in marketing. Those friends did come in frequently, but their business turned out to just not be enough to keep my bills paid. I then remembered that before I began as a hairdresser, I drove many miles to see my favorite hair-stylist that I loved. That made me realize that I needed to advertise not just locally, but throughout the entire region. I drove an hour to my favorite hair-stylist, so why wouldn't my customers? I held a great "new customer discount", and soon those new customers from neighboring cities became regular customers once they realized how much they loved my technique. I created this blog to help other struggling business owners. I hope you can learn from my experiences!


Don't Rely on Only Friends to Keep Your Salon Afloat

    Tired Of Your Customers Ignoring Digital Ads? Use Physical Mail With Direct Mail Retargeting

    Retargeting is one of the most useful tools in the e-commerce marketing arsenal. When new or returning customers visit your site, you're able to track them using cookies. If they leave your site without making a purchase, you're able to make an automatic ad buy on internet advertising platforms that specifically target them, ensuring that they will see an ad for your company. Since these customers have already expressed an interest in purchasing your products, you'll get better conversion rates when your ads remind them of your site.

    Keys for Real Estate Marketing

    If you are hoping to make a mark in the real estate industry, it's important that you know how to get customers. The only way to do this, aside from person to person referrals, is to learn the best strategies for marketing. Since real estate is such a hustle business, you'll need to be sure that a lot of your efforts are going toward these strategies. Follow the tips in this article so that you can expand your real estate business through some solid marketing.

    6 Tips For Improving Your Reach On Pinterest

    Pinterest has long been a great marketing tools for businesses just like yours. The website is aesthetically pleasing, allowing people to browse with photos. Social networking is as popular as ever, so you need to pay close attention to your plan of action. This list of tips will help you plan your Pinterest marketing strategy accordingly. 1. Use Pinterest Automation Software When you pay close attention to Pinterest Analytics, you can determine how to best use Pinterest automation software.

    Website Design Services For Cannabis Dealers

    Although smoking cannabis was once considered illegal, many states are beginning to legalize it. In some states, cannabis is only legal when it comes to treating medical conditions, but it is able to be used for recreational purposes in many other states. Cannabis use is growing into a large industry legally that has the possibility of bringing in a large income for people who wish to sell it. If you have been granted permission to legally grow and sell cannabis, consider getting a website built that will help you reach a broader range of people.

    Ways To Make Your Small Business Employee Training More Effective

    When you run a small business, there are many issues you have to deal with throughout the course of the day. If you are in the process of growing and hiring new employees, one of those issues you will need to face is how you will go about training those new employees. Most small business owners have a fairly lax way of training new employees with informal instruction from the business owner and other employees about the way things are done.

    Top Reasons To Hire A Local Marketing Agency For Your Company

    As a business owner, you surely know that marketing is a cornerstone of a company's success. While you can try to manage marketing on your own or hire in-house marketing personnel, your best option may be to work with a local marketing agency. Outsourcing your company's marketing and advertising to a marketing agency has a number of advantages. Some of the top benefits of working with a local marketing agency include the following.

    3 Tips For Creating An Effective Television Advertisement

    If your small business wants to reach a large audience, an advertisement on your local television channel can help you expand the reach of your business. When creating a television advertisement, you want to keep your message simple, make solid claims, and create a unique message. Keep Your Message Simple First, you need to identify what your message is. Commercials are not that long. Commercials on television generally range from about twenty seconds to a minute.

    Tips For Business Owners Who Are Considering Renting Billboard Space

    Renting a billboard can be one of the most effective and affordable options for advertising your business. Yet, getting the best result from this use of your advertising budget can be much more challenging than you may have suspected. If you are to be efficient and effective in your use of advertising billboards, you will need to be strategic in your use of this advertising option. Research The Traffic Statistics For The Road Near The Billboard